Google My Business (GMB) is adding a brand new feature for restaurant owners.
Restaurants are now able to add and edit menus directly from their GMB listing. Menus can be added using the Info Tab in GMB. The editor gives owners the option to add structured menus with multiple sections, such as appetizers, drinks, happy hour, etc. Owners can even include the title, description, and price of items.
This option is different from the feature they added in April for regular dashboard users to add links to their menus. Prior to this update, Google only had offered a way to create and edit GMB menus via their API or third-party menu services. Restaurants that are using a third-party service will not be able to access this new editor.
Currently, this feature is only rolling out for restaurants in English speaking markets, and these menus will only be seen on mobile devices.
This may give companies another advantage when optimizing their site business listings to show up in Google search results. It will be interesting to see if the names of branded menu items will influence search results.
Here’s the official tweet from Google:
We’ve launched a new menu editor for Google My Business. Help provide customers with up to date menu items that appears on mobile and desktop search! https://t.co/cPczAMQDuI
— Google My Business (@GoogleMyBiz) February 1, 2018
You can read the original update here.