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What’s the Secret Sauce Behind CarMax’s Dominate Brand BrandingBusiness

What’s the Secret Sauce Behind CarMax’s Dominate Brand?

https://www.youtube.com/watch?v=KljoV87HkkI “We’ll buy your car even if you don’t buy ours.” That’s what CarMax’s acronym WBYCEIYDBO stands for. And what it represents speaks volumes for their brand. It tells me…
Brennan Flentge
Brennan FlentgeFebruary 9, 2018
Why Netflix’s Super Bowl Marketing Strategy Was Genius Marketing

Why Netflix’s Super Bowl Marketing Strategy Was Genius

Netflix has done something audacious. The third movie in the Cloverfield franchise, God Particle (now The Cloverfield Paradox), was put on ice for a few years. In 2016, people first…
Brennan Flentge
Brennan FlentgeFebruary 4, 2018
Restaurants Can Now Add Custom Menus to Google My Business BusinessMarketing

Restaurants Can Now Add Custom Menus to Google My Business

Google My Business (GMB) is adding a brand new feature for restaurant owners. Restaurants are now able to add and edit menus directly from their GMB listing. Menus can be…
Brennan Flentge
Brennan FlentgeFebruary 2, 2018
Instagram's Story Ads Are Getting An Upgrade MarketingSocial

Instagram’s Story Ads Are Getting An Upgrade

Instagram is working to empower brands to tell detailed stories, using improved Instagram Story Ads. Instagram is revealing an adaptation of its Story ads that can incorporate three back to…
Brennan Flentge
Brennan FlentgeFebruary 1, 2018
Cleveland Indians Rebrand - Ditching the Chief Wahoo Logo in 2019 BrandingMarketing

Cleveland Indians Rebrand? Ditching the “Chief Wahoo” Logo in 2019

Beginning in 2019, the Cleveland Indians will no longer use the Chief Wahoo logo on their uniforms. According to Major League Baseball, the popular symbol - a brand they’ve represented…
Brennan Flentge
Brennan FlentgeJanuary 30, 2018
How to Boost Your Content Strategy with a Content Backlog (Marketing Hacks) Marketing

How to Boost Your Content Strategy with a Content Backlog (Marketing Hacks)

I think you’ll agree with me when I say: Learning how to create content consistently is a process. Whether it’s creating an email newsletter, designing an image for Google AdWords,…
Brennan Flentge
Brennan FlentgeJanuary 24, 2018
Business Lessons Learned from Russell Athletic BrandingMarketing

Business Lessons Learned from Russell Athletic

Russell Athletic is a long time creator of high-quality sports apparel for both amateur and professional athletes. With an American legacy that began in 1902, Russell Athletic experienced roller coaster…
Brennan Flentge
Brennan FlentgeDecember 13, 2017
Blizzards Overwatch is Paving the Way for Multi-Platform Domination BrandingMarketing

Blizzard’s Overwatch is Paving the Way for Multi-Platform Domination

Game development studio and publisher Blizzard is completely re-inventing the video game wheel. With the global games market for 2017 nearing $109 billion, and Blizzard will be one of the…
Brennan Flentge
Brennan FlentgeNovember 27, 2017
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